ORDER ONLINE OR CALL US (+1800) 000 8808

About us


Ancient Minerals, Potent Nutrient-rich Waters and Advanced French Technology

*Sela, simply means “rock” (where essential minerals come from) in Hebrew; was the capital of Edom, situated in the great valley extending from the Dead Sea to the Red Sea in the ancient history. Sela also appears in later history and in the Vulgate under the name of Petra. Sela is identified with the ruins of Sela, east of Tafileh in Jordan (identified as biblical Tophel).

SÉLA Ancient Minerals is a unique mineral based anti-aging skincare range that brings age-old beauty secrets from the Dead Sea in Jordan & other natural sources from around the world together with modern French technology to create luxurious and affordable products that deliver immediate and long lasting results targeted for individual beauty needs.

SÉLA has a complete range of high performance mineral based products for your face, body and hair.

Uniqueness and Power

Séla offers a comprehensive range of unique products and formulations for the face, body and hair that target all primary beauty concerns for the professional and consumer.

  • Our Core - Ancient Minerals

    Our Core — Ancient Minerals

    The precious and essential minerals from the Dead Sea and nature are the powerful healing and nourishing properties to improve the overall well-being.

  • Our Value - Young

    Our Value — Youth

    SÉLA’s relentless commitment to developing potent and extraordinary anti-aging skincare for all skin types.

  • SÉLA MINERALS — Mineral Gold Range

    Mineral Gold

    For anti-aging it is specifically formulated with high concentrated energising extracts rich in AHA, Vitamin B & rich in gold, hyaluronic acid and caviar extract.

  • SÉLA MINERALS — Pearl Rice Range

    Pearl Rice

    For a radiant glow, targets age spots & freckles by inhibiting melanin synthesis.

  • SÉLA MINERALS — Blue Secret Range

    Blue Secret

    For maintaining youthful, health skin with rare & potent ingredients such as Laminaria Digitata seaweed, helps ease skin irritation, promotes wound healing and prevents aging and wrinkles.

  • Instant Perfection

    Using advanced technological processes and infused with herbal and plant extracts used to treat various skin ailments & to deliver moisturised, smooth, silky skin

  • SÉLA MINERALS — Body Glow Range

    Body Glow

    For beautiful body, remove dead skin cells & provides the skin with hydration, illumination & sensation.

  • SÉLA MINERALS — Mineral Professional Hair Range

    Mineral Professional Hair

    For strong silky hair the advanced reconstructive hair mask is moisture rich, nourishes roots & rejuvenates weakened follicles.

You can add any HTML here (admin -> Theme Options -> E-Commerce -> Promo Popup). We suggest you create a static block and put it here using shortcode